Organising a corporate event: how to make it a success

Organising a corporate event is a powerful way to bring staff, customers and business contacts together. Whether it’s a business event, a winter corporate event or an on-site corporate event, a well-organised event strengthens connections, motivation and pride. At Bar Company, we help you turn every corporate event into an experience that’s just right, from the moment guests arrive right through to the end.
From coffee to cocktails, from team building to make it a festive occasion: we’ll ensure everything runs smoothly and that you don’t have to worry about a thing.

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Why organise a corporate event?

A corporate event is more than just a fun day or evening. It is an investment in your organisation. Bringing people together outside their everyday working environment sparks new conversations, fresh ideas and stronger bonds between colleagues. Staff feel recognised and valued, and business partners feel genuinely connected to your brand.

A successful corporate event always starts with a clear objective. Do you want to build connections, celebrate, inspire or focus on team-building at your corporate event? Once this is clear, you can tailor the atmosphere, venue and activities perfectly to suit your needs.

What is involved in organising a corporate event?

Organising a corporate event involves bringing together a number of different elements. These include identifying the target audience, choosing a suitable venue, putting together the programme, and arranging catering and entertainment. Planning, logistics and communication are also key to its success.

A good plan forms the basis for this. In it, you set out who is responsible for what, how the day will unfold and when suppliers will be present. This helps you keep track of things and avoid stress on the day itself.

Organising a business event: choose the right format

Organising a business event requires a different approach to an informal staff party. The format depends on the purpose and the target audience. A conference or product launch requires structure and substance, whilst a company outing or anniversary celebration is all about relaxation and the experience.

Tip: book a cocktail workshop for your company outing.

By incorporating experiential concepts, you can maximise the impact. Consider, for example, a on-site coffee bar for a professional welcome, a cocktail bar at your company party for the evenings or a mocktail workshop as an interactive activity. This will give your business event a relaxed and welcoming atmosphere.

Organising a winter corporate event

A winter corporate event is all about warmth and conviviality. Think atmospheric lighting, winter décor and comfort for your guests. Hot coffee specialities, hot chocolate, winter cocktails and non-alcoholic options create a welcoming atmosphere.

By combining winter-themed drinks concepts with interactive elements such as a workshop or tasting, you can make the event personal and memorable.

How do you ensure a good turnout at a corporate event?

A good turnout starts with clear communication. Send out invitations to guests well in advance and make it clear straight away what they can expect. Outline the purpose, the atmosphere and what makes your corporate event special. By involving colleagues in the preparations, you’ll boost their commitment and enthusiasm.

Personalised invitations and reminders sent in advance ensure that guests feel welcome and are happy to attend.

Cocktail bar at the trade fair: attract visitors to your stand

Do you want to stand out at a trade fair or corporate event? A cocktail bar on your stand instantly creates an engaging experience and attracts visitors. Our bartenders ensure speed, quality and interaction – exactly what you need on busy exhibition floors. Curious to see what that would look like at your event? Take a look at the options for a hire a cocktail bar at the trade fair.

Organising a corporate event on site

An on-site corporate event offers a great deal of flexibility, whether it’s at the office, in an event venue or on the exhibition floor. With mobile concepts, you can easily create a complete experience anywhere. Think of coffee bars, champagne towers or cocktails prepared on the spot. We’ll come to any location – would you like a hire a cocktail bar in Amsterdam or in Rotterdam? We’ll come to you.

Bar Company takes care of everything: transport, set-up, experienced staff and dismantling. All you have to do is enjoy your own event.

Learn how to make non-alcoholic cocktails at a mocktail workshop

Combining corporate events and team-building activities

A corporate event is the ideal way to incorporate team-building in an accessible way. By experiencing or doing something together, people form bonds without it feeling forced. Think of a cocktail or mocktail workshop where colleagues work together and get to know one another in a different way.

Corporate team-building events work best when they fit in with your organisation’s culture. Informal where possible, substantive where necessary.

Corporate event ideas to enhance the experience

If you really want your corporate event to stand out, it’s all about the experience. Original ideas create a sense of surprise and encourage interaction. A champagne tower marks a festive occasion, a doughnut wall adds a playful touch, and an oxygen bar offers relaxation and a boost of energy.

Catering also plays a major role in the overall experience. From freshly made cappuccinos to smoothies and cocktails, flavour and presentation make all the difference and ensure that guests feel welcome. Take a look at our a cocktail bar you can hire for your party or our smoothie bar for your company party.

“From coffee to cocktails, make your staff party unforgettable!“

Organise a corporate event with Bar Company

At Bar Company, we know how important it is that everything runs smoothly. From a small business event to a large-scale corporate event held on location. We work with you on the concept, planning and execution, and take care of the entire organisation for you.

Would you like to discuss your corporate event? On working days, you’ll receive personalised advice and a clear proposal, fully tailored to your requirements, within 24 hours.

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Frequently asked questions about a corporate event

What exactly is a corporate event?

A corporate event is an organised gathering for staff, customers or business contacts, with a business-related, social or celebratory purpose. Examples include staff parties, team-building days, anniversaries or product launches.

How do you go about organising a corporate event?

Start with a clear objective: what do you want to achieve? Next, choose a suitable venue, date and target audience. Then draw up a checklist and a plan setting out all the details: catering, entertainment, technical requirements and scheduling. This will help you keep track of everything from start to finish.

How far in advance should you plan a corporate event?

On average, you should start planning 3 to 6 months in advance. For larger events or off-site venues, 9 months is often ideal. This gives you plenty of time to book suppliers and prepare your communications properly.

How much does it cost to organise a corporate event?

The cost depends on the number of guests, the venue and the activities chosen. On average, the cost ranges from a few tens to a few hundred euros per person. Please feel free to request a no-obligation quote for a bespoke price.

What are some original ideas for a corporate event?

Original ideas ensure your event leaves a lasting impression. Think of a on-site cocktail bar, a festive champagne tower or a relaxing oxygen bar. A creative one too donut wall or energetic matchabar gives the event a unique twist.

How can I make my corporate event sustainable?

Choose local suppliers, use reusable materials and avoid unnecessary printed materials. Serve drinks in glass or biodegradable cups and choose sustainable ingredients for catering or cocktails. Small choices make a big difference.

What are the key components of a script?

A plan of action sets out all the practical details: contact persons, delivery times, set-up and dismantling schedules, technical diagrams and a timetable. This ensures that everyone knows exactly what is happening and when, from the first delivery right through to the final words of thanks.

How can I keep my colleagues engaged with the event?

Encourage staff to contribute ideas on the theme, the music or the activities. Getting them involved generates extra enthusiasm on the day itself. A workshop or group activity, such as mixing cocktails or playing at being baristas, also strengthens team spirit.

How do I choose the right venue for my corporate event?

Choose a venue that suits the number of guests, the purpose of the event and the desired atmosphere. Also bear in mind accessibility, space and facilities.

Can Bar Company help organise a corporate event?

Yes, Bar Company can assist with the entire organisation or with specific aspects such as bars, catering and the on-site experience.

How do I determine the purpose of a business event?

Decide what you want to achieve. Do you want to build connections, inform, reward or inspire? The objective determines the atmosphere, the programme and the details of the event.