Category: Blog

Home Blog Flash paper The signature logo reveal that draws all eyes to your brand 5-minute read The bartender serves the cocktail with a flash of flame above it. A flash above the glass and half the room turns to look…

Home Blog Ube Matcha Ube Matcha: our new coffee speciality 4-minute read The latest trend from South-East Asia is now on our menu. Two layers in one glass, a 100% natural colour. At Dutch events, Ube is still a rare…

Home Blog Custom ice blocks Your logo. In the ice. In every photo 4-minute read Your logo is on the bar, on the banners and on the menu. And then it disappears, just as your guests are about to…

At DentalExpo 2026, M2 Academy knew exactly how to stand out amongst hundreds of stands. Not with leaflets or standard promotional giveaways, but with something that draws everyone in: really good coffee. Coffee that attracts visitors and keeps them coming back to the exhibition floor…

Uncorking champagne seems simple, but the way you do it has a direct impact on the flavour, the carbonation and the overall experience. That famous “pop”? It looks great, but it costs you both champagne and bubbles. Sabre-cutting is impressive too, but…

Cold coffee drinks have become hugely popular in recent years. On outdoor terraces, at festivals, in offices and at trade fairs, you’re seeing glasses filled with ice cubes, espresso and milk more and more often. Two terms that are often used interchangeably in this context are ‘cold brew’ and ‘iced’…

A cappuccino or latte tastes great on its own, of course. But when beautiful latte art appears in the milk foam, coffee instantly becomes an experience. Latte art is the technique whereby a barista pours patterns into the milk foam of…

Coffee etiquette for networkers is the strategic way in which you use coffee during business meetings to strengthen trust, professionalism and brand perception. It is not about table manners, but about preparation, presentation, conversation skills and follow-up. Those who use coffee strategically increase the…

A company party held on-site is a success when capacity, technology and the overall experience are all in harmony. As soon as one of these elements is underestimated, you notice it immediately in the atmosphere of the evening. When they all come together well, an office is transformed…